HubSpot Integration

The Brainova HubSpot integration works with all HubSpot plans — Free, Starter, Professional, and Enterprise. Core features like contact creation and call logging work on every plan. Advanced features like workflow triggers and lead scoring require HubSpot Professional or Enterprise, since those capabilities are gated by HubSpot's own plan tiers.

Yes. When a new caller reaches your AI voice agent, Brainova creates a HubSpot contact record during the call itself. The contact includes the caller's name, phone number, email (if provided), company name, and any other details captured in the conversation. If a contact with that phone number or email already exists, Brainova updates the existing record instead of creating a duplicate.

Every AI call appears as an activity on the associated contact's timeline. The activity includes call duration, a full text summary of the conversation, the outcome classification (qualified lead, appointment booked, general inquiry, etc.), and a link to the call recording. Your team can review what happened in each call without leaving HubSpot.

Yes, on HubSpot Professional and Enterprise plans. You can use any AI call outcome as a workflow enrollment trigger. Common examples include enrolling qualified leads into a sales sequence, sending a confirmation email after an appointment is booked, alerting a manager when a high-value lead calls, or triggering a follow-up task when a call is classified as urgent.

Any data point your AI agent captures can map to any HubSpot contact, company, or deal property. This includes standard fields like industry and job title, plus custom properties you define — service type, property value, fleet size, case category, budget range, or anything else relevant to your business. The field mapper supports text, number, date, and dropdown property types.

Brainova checks for existing contacts before creating new ones. It matches on phone number and email address. If a match is found, the existing contact is updated with any new information from the call — a new activity is logged, properties are refreshed, and the contact's last activity date updates. Duplicates are only created if there is no matching phone number or email in your HubSpot instance.

When the AI agent qualifies a lead based on your defined criteria — budget confirmation, service match, timeline, or other signals — it creates a deal in your specified pipeline and stage. The deal is associated with the contact record and populated with relevant properties like estimated value, service type, and expected close date. You control which qualification criteria trigger deal creation.

Data syncs in real time. Contact records are created during the call, and call activities, deal records, and property updates appear in HubSpot within seconds of the call ending. There is no batch delay or scheduled sync window. If HubSpot experiences downtime, Brainova queues the data and syncs it automatically once the connection is restored.

All data between Brainova and HubSpot is encrypted in transit with TLS 1.3. We authenticate via OAuth 2.0 and request only the specific HubSpot scopes needed for the integration — contacts, deals, engagements, and properties. We do not store your full HubSpot database. API credentials are held in encrypted vaults and are never logged or exposed.

Yes. You can disconnect the HubSpot integration from your Brainova dashboard at any time with one click. Disconnecting stops all future data sync immediately. Data already synced to HubSpot remains in your CRM — Brainova does not delete records from HubSpot when the integration is removed.